As a game designer, publisher, or FLGS — wouldn't you rather spend your time at the gaming table?
Let’s talk about your next move.
WinWrite is a strategic communications consultancy built for the tabletop board game industry — the independent designers, publishers, game stores, and conventions that make our hobby thrive.
Founded by Natalie Rodriguez, M.A., APR, WinWrite exists for those who need help along the way without committing the time or cost to hire a full-time employee or contract with an agency.
WinWrite can generate wins for you by creating a solid communications strategy that you can implement on your own or that we can help you execute.
Too small for an agency, but can’t hire a comms director? Try fractional communications leadership! We’ll get you organized (or reorganized), train you and your staff, provide resources/SOPs. You’ll be ready to move forward with a winning game plan.
Nat writes for Casual Game Insider Magazine and has worked with PopFiction Games, Genius Games, Gifts Galore and Fork in the Road Games.
We do this, & that too!
Editing & Revising: Rough idea, first draft, or spit-and-polish. We work with your draft website copy, sell sheets, instruction manuals, marketing materials, and other print or digital content to make it clearer, sharper, and ready to work harder.
Visibility Engineering: If you’re not telling AI what to say, who is? We audit for what's outdated or missing and help you keep AI results accurate.
PR Strategy: What you do today can matter tomorrow or even years from now. Your reputation relies on more than just a good product. We create programs that connect to short and long-term business goals, not just sales.
Projects: Ready to move, but need an extra set of hands? We step in where you need us, scoped to your timeline, your goals, and your budget.
WinWrite at Gen Con
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Including Public Relations in Comms Planning
Thursday, 4 p.m.
Most gaming professionals & FLGS underutilize public relations. PR encompasses areas marketing doesn't address, including internal comms, reputation management, crisis communications & more.
Many people think of media relations when they hear "public relations," but that's just one facet - and mass media is dying. Unlike marketing's focus on creating purchase conditions, new strategies in PR focus on managing your reputation and building relationships with various audiences. In practice, marketing and PR work best when integrated. This seminar will show attendees how to create cohesive campaigns that both drive sales and build brand credibility. Learn:
The difference between PR and marketing (and why you need both)
Five PR tools beyond media relations that build lasting relationships
How to turn one announcement into 5+ pieces of content across multiple channels
When to handle PR in-house vs. when to hire a professional
How to develop an integrated communications plan on any budget
Where to find additional resources without getting a PR degree
Let’s Chat!
Put your preferred availability and contact info in the message.
Your next move begins here.
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!