Most gaming professionals & FLGS underutilize public relations. PR encompasses areas marketing doesn't address, including internal comms, reputation management, crisis communications & more.
Many people think of media relations when they hear "public relations," but that's just one facet - and mass media is dying. Unlike marketing's focus on creating purchase conditions, new strategies in PR focus on managing your reputation and building relationships with various audiences. In practice, marketing and PR work best when integrated. This seminar will show attendees how to create cohesive campaigns that both drive sales and build brand credibility. Learn: The difference between PR and marketing (and why you need both) Five PR tools beyond media relations that build lasting relationships How to turn one announcement into 5+ pieces of content across multiple channels When to handle PR in-house vs. when to hire a professional How to develop an integrated communications plan on any budget Where to find additional resources without getting a PR degree.
Most gaming professionals & FLGS underutilize public relations. PR encompasses areas marketing doesn't address, including internal comms, reputation management, crisis communications & more.
Many people think of media relations when they hear "public relations," but that's just one facet - and mass media is dying. Unlike marketing's focus on creating purchase conditions, new strategies in PR focus on managing your reputation and building relationships with various audiences. In practice, marketing and PR work best when integrated. This seminar will show attendees how to create cohesive campaigns that both drive sales and build brand credibility. Learn: The difference between PR and marketing (and why you need both) Five PR tools beyond media relations that build lasting relationships How to turn one announcement into 5+ pieces of content across multiple channels When to handle PR in-house vs. when to hire a professional How to develop an integrated communications plan on any budget Where to find additional resources without getting a PR degree.
